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Connecting your brand to Minds that Matter

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We’re more than a marketing agency

We’re a forward-thinking strategic marketing agency dedicated to transforming brands through a deep understanding of customer psychology, motivations, and behaviours to build lasting connections between brands and their customers.

Ethos & Values

The core of everything we do is built on one simple principle: understanding the value your brand, product, or service offers and aligning it with the needs of your audience.

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Why us?

Because your brand, customers, and competition shape everything we do.

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Ideas & Insights

How we view the world—and how it can drive results for you.

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FAQs

Got questions? Find quick answers to the most common queries right here.

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Explore Our Services

Brand Strategy & ArchitectureREAD MORE
Brand Positioning & Repositioning
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Brand Hierarchy & Messaging FrameworkREAD MORE
Internal & Partner BrandingREAD MORE
Business Analysis READ MORE
Campaign StrategyREAD MORE
Content StrategyREAD MORE
Journey MappingREAD MORE
Competitor AnalysisREAD MORE
Audience Segmentation, Targeting & PersonasREAD MORE
Coaching & Mentoring READ MORE
Fractional CMOREAD MORE
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About In the Mind

Seeks to truly understand your world

We don’t just skim the surface, we dive deep into your business, your goals, and your audience. By stepping into your world, we craft ideas and strategies that feel authentic, relevant, and connect your brand to the Minds That Matter.

Speaks with clarity and heart

No fluff, no smoke and mirrors, just honest conversations and clear direction. We believe trust is built through transparency, so you’ll always know what we’re doing, why we’re doing it, and how it’s going to move you forward.

Keeps things simple, sharp, and purposeful

Less noise, more focus. We strip away the unnecessary and zero in on what works, building thoughtful, refined solutions and delivering measurable results.

Ideas & Insights

Choice

When Choice Becomes a Burden: The Downsides of Too Many Options

How to navigate the choice paradox
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Blame Kills Creativity: Accountability Fuels Innovation

Stop worrying about who’s to blame and start learning from mistakes to improve for the future
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Clever Ads Don’t Sell: Effectives Ones Do

When did you see the last ad you can truly remember? 5 days ago? 5 weeks? 5 years?

1 Hour free consultancy

Every business is different, so we take a bespoke approach to all of our projects. We offer a free 1 hour consultation so that we can start to understand your business and what you feel that you need help with and you can ask any questions that you have about us.

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Connecting Your Brand To Minds That Matter

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